Aussie tradie meets viral bikini content.
THE BIKINI TRADIE - Case Study
When Shianne came to us, she had under 1,000 Instagram followers and no online presence. But we saw potential — not just in her look, but in the character we could build. We created the “Bikini Tradie” concept from scratch — a bold, scroll-stopping identity designed to spark conversation and go viral. With no brand, no monetization, and no traction, our mission was clear: build her from zero into a viral powerhouse and full-time earner.
Scope of Work
Brand Strategy
Visual Identity
Monetisation
Year
2025
Dialled into the right audience. Monetised fast. Hit 6-figure months in under 90 days.
Created a brand presence that’s both unified and unforgettable.
OUR ENGINE BEHIND THE SERIES
We develop:
Casting strategy: not random influencers — talent built for monetisation.
Narrative & character arcs: designed with retention + spin-off potential.
Platform layering: social → press → offer → community → high-ticket.
Monetisation backend: chat funnels, PPV sequences, bundles, fan-engagement ecosystems.
Partnership stack: casinos, brand deals, licensing, events.
This is a creator franchise, not a short-term stunt.
Created a brand presence that’s both unified and unforgettable.
Created a brand presence that’s both unified and unforgettable.
OUR ENGINE BEHIND THE SERIES
We develop:
Casting strategy: not random influencers — talent built for monetisation.
Narrative & character arcs: designed with retention + spin-off potential.
Platform layering: social → press → offer → community → high-ticket.
Monetisation backend: chat funnels, PPV sequences, bundles, fan-engagement ecosystems.
Partnership stack: casinos, brand deals, licensing, events.
This is a creator franchise, not a short-term stunt.
THE FIRST REALITY SERIES BUILT AROUND INFLUENCE AS A BUSINESS — NOT A NOVELTY.
Creators usually become content for someone else’s machine.
Spicy Summer puts them inside their own machine — built by XX.
